How Main Image Optimization Improved Amazon CTR

Client / Product: Magic Body Oil

►The Challenge

The Magic Body Oil listing was underperforming in terms of visibility and engagement on Amazon.

Despite a competitive product and category demand, the main product image was not attracting sufficient clicks, resulting in a low click-through rate (CTR) of 2.4%.

Key issues identified:

• The main image lacked visual clarity and impact.

• Product focus was weak, reducing shelf appeal in search results.

• The image did not effectively communicate value at first glance.

The primary challenge was to improve CTR by optimizing the main product image, without altering pricing, copy, or other listing elements

Main Image Before:

Before image of Magic Body Oil main product image on Amazon with low click-through rate

►The Solution

1. Main Image Redesign

The optimization centered on improving how the product appears at first glance in Amazon search results, where buying decisions are often made in seconds.

Key actions included:

• Introduced relevant props to provide immediate usage context and make the product more relatable to shoppers.

• Added clear, eye-catching usage tags to highlight how the product is used and what problem it solves.

• Maintained strong product dominance in the frame, ensuring the item remained the primary focal point despite added elements.

• Balanced supporting visuals carefully so props and tags enhanced understanding rather than distracting from the product.

• Optimized layout to improve visual storytelling at thumbnail size, helping the image stand out in competitive search results.

2. Performance Comparison & Validation

Performance was evaluated through before-and-after CTR comparison following the image update.

• CTR performance was monitored over a consistent time window.

• Changes in click-through behavior were assessed after the new image went live.

• External listing variables were kept unchanged to isolate the impact of the main image as much as possible.

This approach allowed for a practical evaluation of image-led performance change without overstating test methodology.

3. Design Principles Applied

The redesign followed proven Amazon image optimization principles, including:

• Professional lighting to convey product quality and reduce visual noise.

• Strong visual hierarchy to guide the viewer’s eye directly to the product.

• A product-first composition, ensuring the item remained the focal point even in reduced-size previews.

• Clean, minimal presentation aligned with marketplace standards and user expectations.

Main Image After:

►Results

• CTR improved from 2.4% to 6.7%.

• Optimization of main image drove higher engagement.

• Demonstrates the direct impact of main image on user clicks.