From 0 to 50+ Units Sold in 30 Days Through a Visual Revamp

Client: AuraFlare Daily Dose Mushroom & Adaptogenic Blend, Amazon Seller

► The Challenge

Low Click-Through Rate (CTR) and Conversion Rate (CVR).

The product's initial Amazon listing suffered from a generic and unprofessional visual identity that actively undermined its market potential.

Low-Trust First Impression: The primary visual was a flat, unconvincing digital mockup that lacked texture and realism, making the product feel intangible and cheap.

Ineffective Supporting Content: Sub-images used outdated graphics and failed to visually demonstrate key use cases, benefits, or the product's mechanism of action. The A+ content module was a text-heavy, visually dull block that offered no engaging storytelling or clear hierarchy.

Failed Value Communication: The overall presentation was purely functional, listing features without translating them into desirable customer outcomes. This resulted in low engagement, zero sales momentum, and a stagnant 3.5% conversion rate.

The Goal: Execute a complete visual and messaging overhaul to build instant credibility, clearly articulate the premium benefit-driven proposition, and architect the listing for conversion all within a critical 30-day post-launch window.

Visuals Before

These visuals represent the original Amazon listing, which used unconvincing mockups, outdated graphics, and non-engaging layouts that failed to convert browser interest

►The Solution

To address these issues, AMZ One Step implemented a data-driven approach focused on optimizing images and testing their effectiveness. The strategy involved:

1. Visual Overhaul

• Replaced all primary and secondary images with high-resolution, studio-quality photography showcasing the powder pouch's texture and lifestyle usage.

• Introduced custom, modern iconography and graphics to visually communicate core benefits (Focus, Digestion, Calm) and ingredient breakdowns.

• Redesigned the A+ content into a dynamic, visual brand story with full-bleed images and a clear problem-solution narrative.

2. Listing Enhancements

• Rewrote the title and bullet points to lead with benefit-driven copy ("Sharper Focus," "Better Digestion") instead of technical features.

• Highlighted unique selling points like the "Adaptogenic Blend" and key ingredients (Lion's Mane, L-Theanine) for search and credibility.

• Restructured the image gallery into a logical sequence: Hero → Benefits → Lifestyle → Ingredients → Usage.

3. Conversion Optimization

• Adjusted all formatting for enhanced scannability, using short paragraphs, bolded key phrases, and clear section headers.

• Optimized the visual hierarchy to guide the customer's journey toward the "Add to Cart" button.

►The Results

Within 30 days of implementing these strategies:

• Sales Growth: From 0 sales to 50+ units sold

• Engagement Increase: 3.5% CVR → 57% CVR

• Visual Impact: Clear improvement in customer perception and listing aesthetics

Visuals After

Total Growth: The effect of Improvements increased overall sales by [%] in just 30 days.

The redesign and optimization of Auraflare Daily Dose significantly impacted sales and product visibility within a short time frame. By focusing on clear, professional visuals and concise messaging, the product achieved measurable growth in just 30 days.